TC
The Comparator
โ† For Retailers

Retailer Connect ยท Feed requirements

A feed we can validate, match, and keep fresh

You do not need to rebuild your catalog for us. Send a stable source with clear product identity, price, stock, condition, and market data; we will map a sample before importing anything at scale.

CSV, XML, Google Merchant, or API HTTPS source Sample first

01 ยท Source

Supported feed formats

Use the format you already maintain. A consistent schema matters more than a particular file extension.

CSVUTF-8 with a header row and one offer per row.
XMLA stable product node and documented field names.
Google MerchantStandard product-feed fields, including condition and availability.
JSON / APIDocumented pagination, authentication, and rate limits.
Affiliate networkTell us the network, program name, and feed-access route.
Manual sampleSuitable for initial research when no reusable feed exists yet.
Delivery: an HTTPS URL is preferred. SFTP, IP allowlisting, signed URLs, and authenticated APIs can be arranged after approval; credentials are exchanged separately.

02 ยท Schema

Minimum fields for each offer

Names can differ in your schema. The requirement is that each meaning can be mapped unambiguously.

FieldRequirementExampleWhy we need it
Retailer SKURequiredGPU-4070S-01Stable row identity and corrections
Exact product titleRequiredASUS Dual RTX 4070 SUPER OC 12GBProduct and variant matching
Manufacturer / brandRequiredASUSPrevents cross-brand matches
ConditionRequirednew, refurbished, usedSeparate offers and honest comparison
PriceRequired649.90Value and offer comparison
CurrencyRequiredEURMarket-safe pricing
AvailabilityRequiredin_stockStops unavailable offers being shown
Product URLRequiredhttps://store.example/itemBuyer click-through destination
Market / countryRequiredEECorrect local offer eligibility
GTIN/EAN, UPC, or MPNAt least one4711387450889Reliable product identity
Last updatedRequired2026-07-31T18:00:00ZFreshness status and stale-offer control
Shipping cost / rulePreferred4.99 or free over โ‚ฌ50More accurate buyer cost
Image URLOptionalhttps://โ€ฆ/product.jpgMerchant and offer presentation
WarrantyPreferred24 monthsService-quality context

A retailer SKU is required for traceability, but SKU alone is usually not enough for automatic matching. GTIN/EAN, UPC, or an exact manufacturer part number materially improves coverage.

03 ยท Data quality

Rules that keep the import safe

These checks protect buyers and also make the error report useful to your catalog team.

1
One offer, one variant, one market

Do not combine capacities, conditions, bundles, or countries into an ambiguous row.

2
Use explicit values

Provide decimal prices, ISO currency codes, and a documented stock-value map.

3
Keep identifiers stable

Do not recycle an SKU for a different product or place marketing copy in GTIN/MPN fields.

4
State condition honestly

New, refurbished, and used offers are separated. Refurbished catalogs need a grading definition.

5
Exclude unrelated products

Accessories, services, and complete systems should not appear in a component-only category feed.

6
Publish a refresh rhythm

Tell us how often price and stock change so delayed or stale data can be labelled correctly.

04 ยท Review

What happens before offers go live

The MVP is deliberately manual. There is no retailer dashboard and no unattended full-catalog import.

  1. 1
    Automated feed check

    Reachability, encoding, schema, duplicate SKUs, prices, stock, identifiers, and timestamps.

  2. 2
    Sample mapping

    A limited, representative set is matched before the whole catalog is considered.

  3. 3
    Error report

    Every sampled row is marked matched, review, or rejected with an actionable issue code.

  4. 4
    Manual confirmation

    We confirm identity, markets, terms, condition policy, and uncertain mappings with you.

  5. 5
    Limited import

    One category or market goes live first and is monitored before scope expands.

Free entry

Standard Listing is free

A valid feed can receive a basic store listing, standard refresh frequency, and normal organic eligibility without a setup subscription.

  • Valid matched offers included
  • Standard update schedule
  • Organic ranking under the same methodology
  • Basic retailer identification
We do not promise traffic volume, a specific launch date, or free custom development.

Public commitment

Paid plans never change product scores or organic ranking.

Payment may cover integration quality, refresh frequency, reporting, support, or a richer merchant profile. It cannot buy a higher Value Score, a #1 position, or the removal of a cheaper competitor.

Read the ranking methodology โ†’

Ready to be reviewed?

Send the source you already have

Tell us about your company, catalog, identifiers, commercial setup, and service quality. We will reply manually with the next useful step.

Submit your product feed โ†’