The Comparator

Partners · For Retailers

List your offers where buyers are already comparing hardware

People come here to work out which part is worth buying. When your offers are listed, they see you at the moment they're deciding.

List your store → Feed requirements →

Who it's for

Online storesList your full catalog. Buyers see your offers alongside competitors and click through when your price wins.
Local retailersReach buyers who are tired of shipping fees. Local availability is a real competitive advantage.
Refurbished & used shopsBuyers can include refurbished and used offers in any market and see them scored with their condition and warranty. Certified refurbished offers fit naturally.
System integratorsList your individual PC components to buyers actively looking for parts to build their own systems.

How it works

  1. 1Submit your product feedSend us your product feed via CSV, JSON, Google Merchant XML, or an affiliate network. We review and map your structured data during onboarding.
  2. 2We validate & matchProducts are matched to our catalogue by their codes (manufacturer part number, GTIN) — never guessed from a title. You get a report of what matched and what needs fixing.
  3. 3Your offers go liveMatched offers appear on product pages in the 'Where to buy' section. Buyers see your store name, price, and condition.
  4. 4Buyers click throughWhen a buyer chooses your offer, they go straight to your store. You get the sale, we track the click.

What you get

Qualified buyer trafficEvery visitor is actively comparing hardware and ready to buy. No tire-kickers.
Verified retailer badgeDirect feed partners get a verified badge so buyers trust your listing.
Coverage and mapping reportsSee exactly which of your products matched ours, which need attention, and where your catalogue has gaps.
United States and CanadaOffers are kept per market in its own currency — a US price is never shown in Canada. More markets are on the roadmap; ask us before planning around them.
Scheduled refreshDirect feed partners are refreshed on an agreed schedule, and every price on the site carries the date it was checked.
Mapping reportsSee exactly which products matched, which need attention, and how to improve your coverage.

Pricing

Paid plans never change product scores or organic ranking.

Standard Listing

Free

  • Included when your feed is valid
  • Standard update frequency
  • Organic ranking
  • Basic store listing
Direct Feed

€99/mo

  • Verified retailer badge
  • Direct feed integration
  • Priority refresh schedule
  • Merchant profile page
  • Mapping report
  • Coverage and mapping report
Retailer Pro

€299/mo

  • Multiple categories
  • Faster refresh schedule
  • Campaign and SubID tagging
  • First access to new markets
  • Priority mapping fixes
  • Dedicated support
Retail Network

Custom

  • Multiple countries
  • API & webhooks
  • Large catalog support
  • Custom SLA
  • Dedicated support
  • Volume pricing

Frequently asked questions

What feed formats do you accept?

CSV, Google Merchant Center XML, JSON, and select affiliate network feeds. Currently, feed onboarding is an assisted process where our team sets up the import mapping for your structured format.

Does paying improve my ranking?

No. Value Score and organic ranking are calculated independently. Paid plans give you faster updates, better analytics, and a verified badge — but never a ranking boost.

How fast do my offers appear?

After feed validation and product matching, standard listings update on our regular schedule. Direct Feed partners get a priority schedule agreed with you. Every price we display carries the date it was checked.

I found incorrect data about my store. How do I fix it?

Email us at retailers@thecomparator.tech with the details and we will manually update your mapping configuration.

Can I list refurbished or used products?

Yes. We display product condition (New, Refurbished, Used) clearly. Our users actively look for refurbished deals.

Ready to list your store?

Submit your product feed and start reaching hardware buyers today. Free to get started — no commitment required.

List your store → Email us